Episode 46:

Alex Steed

Video for the New World

September 7, 2020

Episode in a Nutshell:

Is video production a big part of your marketing these days? Alex Steed, co-founder of Knack Factory - a video production firm based in Portland, Maine, joins us for a great conversation about creating quality content in today's fast-paced environment, what he & his partner have learned over the past 10 years building a creative business, and why it's crucial that we learn to kill the ego as entrepreneurs. This week's episode is chock full of advice, stories and a behind-the-scenes look at what it's like to be in business when you're not a "business person".


In this episode, we discuss:

  • Alex's experience starting Knack Factory with his partner, Kurt.
  • Why it's important to find financial management help that matches your style.
  • Lessons learned from COVID-19.
  • Pivoting in a crisis (after nearly closing doors)
  • The global shift to more streamlined events and how video can help you grow.
  • Cycles in business partnerships.
  • What Zen Money means to Alex.
  • And a whole lot more!

Questions? Reach out to me at Liz@LizLajoie.com!


Come to my September masterclass: How to Maximize Your Biz Momentum - 6 Simple Steps to Zen Money Mastery. Plenty of Q&A and the opportunity to get some live training with Liz! Register here:



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Hosted by:

Liz Lajoie, Zen Money Strategist & CFO

Liz Lajoie, the “Zen Money CFO”, helps entrepreneurs master their finances and grow thriving businesses that support their passions and advance their big missions.

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