Episode 38:

Laura Beauparlant

Behind the Brand

July 13, 2020

Episode in a Nutshell:


What can you do to come across as established and professional as a business? Laura Beauparlant, founder of Lab Creative & Zen Money Initiative client, talks branding, presence and how hiring the right people has helped her grow a profitable business she loves. Join us for a wide-ranging, in-depth conversation about entrepreneurship, knowing your numbers, ways to show up for your business, and tons more!


In this episode, we discuss:

  • Why having a robust contracting process can help clients see you as the better choice.
  • The difference between branding and visual design, and how you can use both to grow.
  • Laura's shift as a business owner in terms of her numbers, her confidence and her sense of well-being.
  • Navigating relationships when you're both entrepreneurs.
  • What Laura's version of Zen Money is and how we've worked together to achieve it.

About Laura:


Laura Beauparlant is an award-winning international keynote speaker, an expert on branding and design and the author of Brand Chemistry. As the founder and creative director of Lab Creative, her mission is to help ambitious entrepreneurs create strong, memorable brands that consistently attract their ideal clients. 

For over 16 years, Laura has helped countless small business owners and entrepreneurs gain confidence and grow their businesses through unforgettable branding


You can connect with Laura on Facebook, LinkedIn or follow her on Instagram. And be sure to visit Lab Creative online here!


Reach out to me at Liz@LizLajoie.com if you have any questions!


I'd love to hear from you! To submit a review of this podcast, just visit this link and walk through the super easy steps to let us know what you think: https://ratethispodcast.com/zenmoney


Thanks in advance for your feedback!


And if you're ready to take things to the next level yourself, join my free new Zen Money Mastery series for easy-to-digest trainings with actionable take-aways you can work through at your own pace:


Recent Episodes

  • Episode 037:

    Planning for a Downturn

  • Episode 036: Emily Aborn

    Building a Facebook Group

  • Episode 035:

    Slow Growth vs. Fast Growth

Subscribe Today

Hosted by:

Liz Lajoie, Zen Money Strategist & CFO

Liz Lajoie, the “Zen Money CFO”, helps entrepreneurs master their finances and grow thriving businesses that support their passions and advance their big missions.

Share This Episode On:

©2019-2021 Liz Lajoie | Zen Money Initiative | TERMS | PRIVACY